{"id":184,"date":"2026-08-17T10:43:01","date_gmt":"2026-08-17T08:43:01","guid":{"rendered":"https:\/\/aws.in.ua\/portfolio\/shkarpetkashop\/"},"modified":"2026-09-11T13:38:14","modified_gmt":"2026-09-11T11:38:14","slug":"shkarpetkashop","status":"publish","type":"page","link":"https:\/\/aws.in.ua\/en\/portfolio\/shkarpetkashop\/","title":{"rendered":"Wholesale clothing store in Chernihiv"},"content":{"rendered":"<p class=\"lead-intro\">Online wholesale store in Chernihiv: a wide selection of clothing at affordable prices.<\/p>\n<h2>Task<\/h2>\n<p>A wholesale buyer operates differently from a retail buyer: they purchase items in batches and return regularly. The catalog needed to be quick and convenient for repeat orders.<\/p>\n<h2>What They Did<\/h2>\n<ul>\n<li>A catalog with categories, filters, and a product search function<\/li>\n<li>product pages with size and color options<\/li>\n<li>Shopping cart and checkout without mandatory registration<\/li>\n<li>Designed to work on your phone, whether you're at the warehouse or on the go<\/li>\n<\/ul>\n<h2>Details<\/h2>\n<p>For more information about our approach to these types of projects, visit the page <a href=\"\/en\/internet-magazyn\/\">e-commerce store development<\/a>.<\/p>\n<p><strong>Project website:<\/strong> <a href=\"https:\/\/shkarpetkashop.com.ua\/\" target=\"_blank\" rel=\"noopener\">shkarpetkashop.com.ua<\/a><\/p>\n<h2>What was taken into account in the niche<\/h2>\n<p>A wholesale buyer behaves differently than a retail buyer. They don\u2019t flip through a catalog for inspiration\u2014they know what they need and order items in bulk. Then they come back a week later and place the same order. That\u2019s why, in wholesale, it\u2019s not a visually appealing catalog that wins out, but a fast one: search, filters, clear sizing and color options, and as few steps as possible to the cart.<\/p>\n<p>The second feature is that the product range is broad and varied: socks, tights, underwear, home textiles, gloves, and slippers. Without proper categorization, a catalog like this turns into a jumble where it\u2019s impossible to find anything.<\/p>\n<h2>Directory Structure<\/h2>\n<ul>\n<li><strong>Categories by Product Type<\/strong> \u2014 socks, tights, underwear by gender and age, sportswear, home textiles, accessories.<\/li>\n<li><strong>Product Page<\/strong> with different sizes and colors within the same product listing.<\/li>\n<li><strong>Search by Product Line<\/strong> \u2014 the go-to tool for those who know what they're looking for.<\/li>\n<li><strong>Shopping Cart and Design<\/strong> No mandatory registration: Unnecessary steps in the wholesale process cost orders.<\/li>\n<\/ul>\n<h2>Technical Solutions<\/h2>\n<ul>\n<li>Product variants are presented as a single card with options, rather than as separate items\u2014otherwise, the catalog would have grown exponentially.<\/li>\n<li>The catalog is optimized for quick access on a smartphone: wholesalers often use the website right in the warehouse or on the go.<\/li>\n<li>The structure of page URLs is designed for search queries based on product types, rather than technical identifiers.<\/li>\n<li>Products and categories are fully editable\u2014the customer manages the product lineup themselves.<\/li>\n<\/ul>\n<h2>What the client received<\/h2>\n<ul>\n<li>A scalable catalog: new product groups can be added without having to redesign the navigation.<\/li>\n<li>Orders that come into the admin panel with all options and quantities.<\/li>\n<li>A website designed for repeat orders from regular customers.<\/li>\n<li>Access to the domain, hosting, and admin panel on the business side.<\/li>\n<\/ul>\n<p>For more information about our approach, visit the page <a href=\"\/en\/internet-magazyn\/\">e-commerce store development<\/a>. We break down what goes into the cost estimate for such a project in this article <a href=\"\/en\/blog\/internet-magazyn-nedorogo\/\">How to Start a Store on a Tight Budget<\/a>, and for more on choosing between your own site and someone else's, see the article <a href=\"\/en\/blog\/tilda-wix-chy-wordpress\/\">Tilda, Wix, or WordPress<\/a>.<\/p>\n<h2>Are you looking for a similar project?<\/h2>\n<p>Describe the task\u2014we'll get back to you with an estimated cost and timeline. <a href=\"\/en\/rozrahunok-vartosti\/\">Calculate the project<\/a> or view other works at <a href=\"\/en\/portfolio\/\">portfolio<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online wholesale store in Chernihiv: a wide selection of clothing at affordable prices. Challenge: Wholesale buyers operate differently from retail customers\u2014they purchase items in bulk and return regularly. The catalog needed to be fast and convenient for repeat orders. What we did: created a catalog with categories, filters, and search functionality; designed product cards with size and color options; and implemented a shopping cart and checkout process [\u2026]<\/p>","protected":false},"author":0,"featured_media":388,"parent":35,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-184","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u0435\u0439\u0441: \u043e\u043f\u0442\u043e\u0432\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043e\u0434\u044f\u0433\u0443 - Ageenko Web Studio<\/title>\n<meta name=\"description\" content=\"\u041e\u043f\u0442\u043e\u0432\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043e\u0434\u044f\u0433\u0443 \u0439 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044e: \u043a\u0430\u0442\u0430\u043b\u043e\u0433 \u0456\u0437 \u0444\u0456\u043b\u044c\u0442\u0440\u0430\u043c\u0438, \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0438 \u0440\u043e\u0437\u043c\u0456\u0440\u0456\u0432 \u0456 \u043a\u043e\u043b\u044c\u043e\u0440\u0456\u0432, \u0448\u0432\u0438\u0434\u043a\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0445 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aws.in.ua\/en\/portfolio\/shkarpetkashop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0435\u0439\u0441: \u043e\u043f\u0442\u043e\u0432\u0438\u0439 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043e\u0434\u044f\u0433\u0443 - 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