{"id":159,"date":"2026-08-13T21:56:17","date_gmt":"2026-08-13T19:56:17","guid":{"rendered":"https:\/\/aws.in.ua\/seo-dlya-novogo-saytu\/"},"modified":"2026-09-22T13:01:31","modified_gmt":"2026-09-22T10:01:31","slug":"seo-dlya-novogo-saytu","status":"publish","type":"post","link":"https:\/\/aws.in.ua\/en\/blog\/seo-dlya-novogo-saytu\/","title":{"rendered":"SEO for a New Website: 8 Steps to Launch"},"content":{"rendered":"<p>Most websites don\u2019t start working on SEO until after launch\u2014when they realize there\u2019s no traffic. This is the most expensive approach: half the work has to be redone, and part of the site\u2019s architecture has to be reworked. Here\u2019s what you should do before the website goes live.<\/p>\n<h2>1. Compile semantic information for the design<\/h2>\n<p>First, the list of search queries; then, the page structure; and only then, the layouts. If you do it the other way around, you\u2019ll end up with a beautiful website that lacks pages for half the search queries people use to find you.<\/p>\n<p>The rule is simple: <strong>one request\u2014one page<\/strong>. If you create both landing pages and online stores, these are two separate pages, not a single item on the list of services.<\/p>\n<h2>2. Plan your URLs<\/h2>\n<p>URLs must be readable, written in the Latin alphabet, and free of dates and technical parameters. Changing them after indexing will result in a drop in search rankings and a series of redirects:<\/p>\n<ul>\n<li>Okay: <code>\/website-development\/<\/code><\/li>\n<li>Bad: <code>\/?page_id=417<\/code><\/li>\n<\/ul>\n<h2>3. One H1 per page<\/h2>\n<p>There should be only one first-level heading, and it should contain the page\u2019s main query. Next come H2 headings for sections and H3 headings for subsections. Headings define the document\u2019s structure; they are not a way to make the text larger\u2014CSS is used for that.<\/p>\n<h2>4. Write a title and description for each page<\/h2>\n<p>Using the same title on all pages is one of the most common mistakes. Google treats such pages as duplicates and ranks only one of them.<\/p>\n<ul>\n<li><strong>Title:<\/strong> Up to 60 characters; the main query should be closer to the beginning.<\/li>\n<li><strong>Description:<\/strong> 120\u2013160 characters. It doesn't directly affect your ranking, but it determines whether users will click on your result.<\/li>\n<\/ul>\n<h2>5. Set up the technical infrastructure<\/h2>\n<ul>\n<li><strong>robots.txt<\/strong> \u2014 It doesn't cover up anything unnecessary.<\/li>\n<li><strong>sitemap.xml<\/strong> \u2014 It is generated automatically and contains only the pages you want to see in search results.<\/li>\n<li><strong>canonical<\/strong> \u2014 on every page, so that filters and UTM tags don't create duplicates.<\/li>\n<li><strong>HTTPS<\/strong> \u2014 with a single address option: everything else via a 301 redirect.<\/li>\n<li><strong>lang<\/strong> \u2014 the correct language code in the tag <code>&lt;html&gt;<\/code>. For Ukrainian, this is <code>uk<\/code>, not <code>ua<\/code>.<\/li>\n<\/ul>\n<h2>6. Figure out the speed before launch<\/h2>\n<p>Core Web Vitals is a ranking factor, and the most cost-effective way to address it is during the layout phase:<\/p>\n<ul>\n<li>Images in modern formats, with attributes <code>width<\/code> and <code>height<\/code> \u2014 otherwise, the page jumps around while loading.<\/li>\n<li>Lazy loading of images below the first screen.<\/li>\n<li>Minimal use of external scripts. Each widget represents a third-party domain and adds a few hundred milliseconds.<\/li>\n<li>Fonts from the local server, from <code>font-display: swap<\/code>.<\/li>\n<\/ul>\n<h2>7. Add micro-markup<\/h2>\n<p>Schema.org helps search engines understand who you are: <code>Organization<\/code> for the company, <code>Article<\/code> for articles, <code>BreadcrumbList<\/code> for navigation, <code>FAQ Page<\/code> for a block of questions. The markup doesn't directly improve search rankings, but it makes the snippet more noticeable.<\/p>\n<h2>8. Set up analytics to run at startup<\/h2>\n<p>Google Search Console and Analytics are set up <strong>to<\/strong> launch the site right away, not a month later. Otherwise, you'll lose the data from the initial period\u2014precisely when it's most valuable: you can see which pages have started to be indexed and which haven't.<\/p>\n<h2>What to Do After Launch<\/h2>\n<ul>\n<li>Check indexing in Search Console: Make sure all the necessary pages are in the index.<\/li>\n<li>Once a month, check the search terms that lead people to your site. It often turns out that people are searching using completely different words than the ones you specified.<\/li>\n<li>Add content regularly. A 5-page website doesn't compete as well as a 50-page website\u2014provided those 50 pages are truly useful.<\/li>\n<\/ul>\n<h2>In Brief<\/h2>\n<p>SEO isn\u2019t a separate service that\u2019s added on after a project is delivered. It involves requirements for structure, layout, and content\u2014and it\u2019s cheaper to incorporate them from the start. A website built with search engine optimization in mind starts from positions that others take half a year to reach.<\/p>\n<p>Planning a new website? We incorporate these requirements right from the structure phase, not after launch: <a href=\"\/en\/rozrobka-saitiv\/\">Turnkey Website Development<\/a> and <a href=\"\/en\/rozrahunok-vartosti\/\">cost calculation<\/a> in three steps.<\/p>\n<p><strong>See also:<\/strong> \u044f\u043a\u0456 \u043f\u043b\u0430\u0433\u0456\u043d\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0456 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0456, \u0430 \u044f\u043a\u0456 \u043b\u0438\u0448\u0435 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u044e\u0442\u044c \u0441\u0430\u0439\u0442 \u2014 \u0443 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 <a href=\"\/en\/blog\/top-seo-plaginiv-wordpress\/\">SEO-\u043f\u043b\u0430\u0433\u0456\u043d\u0456\u0432 \u0434\u043b\u044f WordPress<\/a>. \u042f\u043a\u0449\u043e \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0432\u0436\u0435 \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0456, \u0430\u043b\u0435 \u0457\u0445 \u043d\u0435\u043c\u0430\u0454 \u0432 \u043f\u043e\u0448\u0443\u043a\u0443, \u0434\u0438\u0432\u0456\u0442\u044c\u0441\u044f <a href=\"\/en\/blog\/sayt-ne-v-indeksi-google\/\">\u0447\u043e\u043c\u0443 \u0441\u0430\u0439\u0442 \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u0454 \u0432 \u0456\u043d\u0434\u0435\u043a\u0441 Google<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Half of the SEO work is cheaper to do before launch: structure, URLs, headings, speed, and micro-markup.<\/p>","protected":false},"author":0,"featured_media":160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[6],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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