Blog

Most conflicts between a client and a studio arise not because of ill will, but because the parties reached an agreement through correspondence, and each interpreted the agreement in their own way. A contract isn’t needed to go to court—only a few cases actually end up there. It’s needed so that, while everyone is still on good terms, you can discuss the uncomfortable questions: what happens if deadlines are pushed back, how many rounds of revisions are included […]

The website is ready, you like the design, the content is in place—and this is exactly where the mistakes begin, mistakes that will then ruin your stats for months. You forgot to block the test site from being indexed, the form is sending emails to nowhere, and a button is misaligned on mobile. We’ve put together a 20-point checklist that we go through ourselves before every launch—feel free to use it, even if someone else is building your site. Content […]

There are search queries where a website competes with the entire country, and there are search queries where it competes with just three neighboring streets. “Dentist in Obolon,” “car repair shop nearby,” “gym near my home”—these are local searches, and the winner isn’t the one with the biggest website, but the one with a properly set up Google profile and a website that backs up that profile. […]

It’s a common situation: a website was built several years ago, and the developer has stopped responding or is charging exorbitant fees for every little thing. The business wants to switch to another contractor—and that’s when it becomes unclear exactly what to “take over” and whether it’s even possible. Let’s break it down step by step: what you need to have on hand, how to transfer the project without downtime, and where […]

On October 21, 2026, the PHP Foundation released an unscheduled patch for two critical vulnerabilities in PHP itself—not in a plugin, not in a theme, not in a CMS, but in the language that powers most websites in the world. The pair was dubbed “php2shell” and given a severity rating of 9.2 out of 10. Below is an explanation of exactly what happened and why standard security measures are ineffective in this case […]

People rarely search for a beauty salon “by name”—they look for it by neighborhood, service, and available time slots. That’s why a website here serves not as a showcase, but as a way to book an appointment without having to call or message via Direct. Below, we’ll cover which pages are actually necessary, how the online booking system works, which features cost money, and where salons most often overpay for unnecessary features. […]

Why Prices Vary by a Factor of Ten: Three Types of Stores, How Quotes Are Structured, Hidden Costs, and Where You Shouldn't Skimp.

Maintenance, minor tweaks, and development are three different things. What should be included in the pricing plan, how much it costs in Ukraine, and what happens without support.

Commissions vs. Organic Sales: What the Platform Gives You, What It Takes Away, When It’s Time to Start Your Own Store, and How to Calculate This Based on Your Own Numbers.

Landing pages, business cards, corporate websites, and online stores: how many weeks each stage takes, where deadlines are most often missed, and what speeds up the project.