Online wholesale store in Chernihiv: a wide selection of clothing at affordable prices.
Task
A wholesale buyer operates differently from a retail buyer: they purchase items in batches and return regularly. The catalog needed to be quick and convenient for repeat orders.
What They Did
- A catalog with categories, filters, and a product search function
- product pages with size and color options
- Shopping cart and checkout without mandatory registration
- Designed to work on your phone, whether you're at the warehouse or on the go
Details
For more information about our approach to these types of projects, visit the page e-commerce store development.
Project website: shkarpetkashop.com.ua
What was taken into account in the niche
A wholesale buyer behaves differently than a retail buyer. They don’t flip through a catalog for inspiration—they know what they need and order items in bulk. Then they come back a week later and place the same order. That’s why, in wholesale, it’s not a visually appealing catalog that wins out, but a fast one: search, filters, clear sizing and color options, and as few steps as possible to the cart.
The second feature is that the product range is broad and varied: socks, tights, underwear, home textiles, gloves, and slippers. Without proper categorization, a catalog like this turns into a jumble where it’s impossible to find anything.
Directory Structure
- Categories by Product Type — socks, tights, underwear by gender and age, sportswear, home textiles, accessories.
- Product Page with different sizes and colors within the same product listing.
- Search by Product Line — the go-to tool for those who know what they're looking for.
- Shopping Cart and Design No mandatory registration: Unnecessary steps in the wholesale process cost orders.
Technical Solutions
- Product variants are presented as a single card with options, rather than as separate items—otherwise, the catalog would have grown exponentially.
- The catalog is optimized for quick access on a smartphone: wholesalers often use the website right in the warehouse or on the go.
- The structure of page URLs is designed for search queries based on product types, rather than technical identifiers.
- Products and categories are fully editable—the customer manages the product lineup themselves.
What the client received
- A scalable catalog: new product groups can be added without having to redesign the navigation.
- Orders that come into the admin panel with all options and quantities.
- A website designed for repeat orders from regular customers.
- Access to the domain, hosting, and admin panel on the business side.
For more information about our approach, visit the page e-commerce store development. We break down what goes into the cost estimate for such a project in this article How to Start a Store on a Tight Budget, and for more on choosing between your own site and someone else's, see the article Tilda, Wix, or WordPress.
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