Website for a massage salon in Offenbach with online booking and in-home services: three languages, 18 services listed, and automatic appointment reminders.
Task
A massage therapist in Germany sees clients at her own studio and makes house calls to clients in neighboring Frankfurt. Appointments were scheduled via messaging apps—she had to manually check availability, agree on the duration, and send reminders about the visits. A website was needed that would handle all of this and work equally well for three audiences: German-speaking, Russian-speaking, and English-speaking.
What They Did
- Online booking with the option to select a service, duration, technician, date, and available time slot
- 18 services in 9 categories with fixed durations and prices in euros
- Automatic confirmations and appointment reminders
- Three language versions: German, Russian, English
- Individual pages for in-home massage services in Offenbach and Frankfurt
- gift certificates and a Google reviews section
Online registration instead of email correspondence
The core of the project is the booking form. The customer selects a service based on its description and duration, sees the actual available slots in the technician’s schedule, and books the appointment themselves—without having to call or wait for a response. The duration of each service is predefined in the system, so the next appointment is scheduled immediately after the previous one without the risk of overlapping.
After a booking is made, automatic notifications are triggered: an immediate confirmation, a reminder the day before the visit, and a notification to the technician about the new appointment. A total of twenty such scenarios have been set up—and it is precisely these that have eliminated the manual work that was the whole point of the system in the first place.
Geo-pages for two cities
The studio is located in Offenbach, but a significant portion of clients are looking for in-home massage services in Frankfurt. A single “outcall massage” page wouldn’t rank for both cities, so we created two separate pages—each with its own address, text, and outcall terms. Each page is available in German, Russian, and English, for a total of six pages targeting location-based searches.
Three Languages Without Dubbing
- Each language has its own page URLs, rather than a toggle that replaces the text on the fly.
- Meta tags, service descriptions, and booking forms have been translated separately—the booking form communicates with the customer in their language.
- The language versions are linked via markup so that the search displays the correct one and does not treat the others as duplicates.
We explored why this is so important and what happens when multilingualism is implemented “on the fly” in an article about Multilingual plugins for WordPress.
What Was Taken Into Account Regarding German Specifics
- Legal Notice and Privacy Policy — pages required by German law, with a separate page for each language version.
- Gift Certificates — a separate sales channel, especially before the holidays.
- Reviews from Google — For local services, this is the main reason to trust them, which is why they are prominently displayed on the website.
- Communication on WhatsApp — a button on every page: some customers still prefer to message a person first.
What the client received
- Entries are automatically added to the system without needing to be coordinated via messaging apps.
- A schedule for two workstations, taking into account the duration of each service.
- Three language versions and separate search pages for two cities.
- Pricing and services can be edited independently, without a developer.
- Access to the domain, hosting, and control panel is handled by the client.
Project website: massage-roman.de
For more details on what's included in website development for beauty salons, as well as timelines and pricing, visit the page this service.
Are you looking for a similar project?
An online booking website is suitable for any service that operates on a schedule: salons, studios, clinics, and service providers. Describe your needs—we’ll get back to you with an estimated cost and timeline: calculate the project. To learn how we carry out this work, visit the page Turnkey Website Development, other works — in portfolio.
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