"Information Technologies" is a Kyiv-based Internet service provider that has been in operation since 1991.
Task
An internet service provider with a long history needed a website that would serve two distinct purposes: to attract new subscribers and to reduce the workload on customer support for existing ones.
What They Did
- Tariff pages with comparisons and sign-up forms
- Checking connectivity at the following address
- Subscriber Section: Payment, Settings, Frequently Asked Questions
- Emphasis on the company's experience—in this niche, having been in business since 1991 is a strong selling point
Details
The key decision is to separate the paths for new customers and existing subscribers right on the first screen.
Project website: it-tv.org
What was taken into account in the niche
An Internet service provider’s website serves two distinct audiences at the same time. The first is a potential subscriber: they want to know if service is available at their address, how much it costs, and how soon a technician will arrive. The second is an existing subscriber: they need to make a payment, get their service set up, and find out why their internet isn’t working.
If these scenarios are mixed together in a single menu, both sides suffer: new customers get lost in the technical sections, while existing customers can’t quickly find the payment option and end up calling support. That’s why the paths are separated right from the first screen.
Site Structure
- Rates — Internet, Internet plus TV, individual TV and IPTV packages, with comparisons and sign-up options.
- Address Verification — Key feature: You can immediately see whether a connection is possible.
- Subscribers' Section — Payment, equipment setup, frequently asked questions.
- Equipment and Services — What's needed to set it up and how it's maintained.
- Special Offers — a separate section that the company manages on its own.
Technical Solutions
- Rates are listed in editable cards: changes to rates or prices can be made in the admin panel without involving a developer.
- A service activation request is linked to a specific plan—the manager can immediately see exactly what the customer has chosen.
- The self-service section is designed to reduce the workload on phone support.
- The company’s experience since 1991 is prominently displayed: in this niche, experience is a compelling factor, because customers make long-term choices.
What the client received
- A website where the company itself updates rates, promotions, and content.
- A single point of entry for requests, rather than scattered calls.
- Reduced support workload through a section dedicated to answers and payments.
- A structure that is ready for new services without having to redesign the navigation.
Projects of this type are Turnkey Website Development followed by technical support. We've written a separate article about the unique aspects of the TV and internet services niche: Where to Watch TV Online in Ukraine.
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