Slibe is an app for creating creative animated stories.
Task
The product needed to be shown in action: users need to understand its value before they install it.
What They Did
- Page structure centered around a single action—download the app
- A demonstration of capabilities instead of a text-based list of features
- lightweight animation that doesn't slow down loading
- Mobile version as the primary version: the product is mobile, and so is the traffic
Details
The project format is — Product Landing Page: one page, one call to action.
Project website: slibeapp.com
What was taken into account in the product
A mobile app isn’t sold by describing its features, but by showing the results. Users need to see in a matter of seconds exactly what they’ll be able to do—and only then will they go ahead and install it. A list of features in text form is no match for a single brief example.
The second key feature is that traffic is almost entirely mobile. Users come from social media on their phones and must immediately tap the download button right there on their phones. The desktop version is secondary here.
Page Structure
- First Screen — the product description and the download button.
- Features — shown in action, rather than as a list.
- About the Product and Development Plan — What’s already there and what’s coming next: for an early-stage product, this is a trust-building factor.
- Educational Materials — a section that helps new users stick with the app after launching it for the first time.
Technical Solutions
- The animation is used sparingly: it showcases the product without slowing down the page load.
- Heavy visual content loads later—the first screen appears immediately.
- The download button appears repeatedly throughout the page: the decision can be made at any point while scrolling.
- The mobile version was designed first.
What the client received
- A one-page website designed for a single call to action—app installation.
- A platform suitable for advertising: fast, easy to understand, with a single call to action.
- The ability to update content without a developer.
The project format is — Product Landing Page: one page, one action. When, over time, you need search traffic rather than just advertising, the landing page expands to a full-featured website — The article explains why this is the case Landing page or corporate website.
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